Launch Your Students. Empower Your Alumni. Boost Your Endowment.

Introducing an Experiential Entrepreneurship Course Unlike Any Other

The Challenge: The 3-Fold Problem in Higher Education Today

University leaders and administrators face a persistent challenge: ensuring that entrepreneurship education is relevant, results-oriented, and financially strategic.

The Academic Skills Gap: Traditional entrepreneurship course programs often overemphasize abstract ideation, leaving students ill-equipped to perform the crucial task of market validation and translate concepts into viable business models. Limited real-world exposure and a pervasive fear of risk further deter talented students from pursuing high-growth ventures.
The Engagement Gap: Alumni Relations and Advancement teams constantly seek high-value, non-monetary opportunities to engage alumni, particularly younger, high-potential givers. Generic networking events often fall short of creating the deep, personal connections that cultivate lifelong loyalty and substantial giving.
The Relevance Gap: Curricula must adapt to the age of Artificial Intelligence, providing students with practical, constructive skills in leveraging these powerful new tools, not just debating their ethics.

The Solution is an Innovative Course that Solves All Three Problems at Once.

An Experiential Entrepreneurship Course for the Modern University

The “Content Creation for First-Time Entrepreneurs: From Passion to Startup” is a project-based entrepreneurship course that serves as both a high-impact academic offering and a powerful engine for Institutional Advancement and Revenue Generation.

Pillar 1: Institutional Advancement & Alumni Loyalty Engine

This course is specifically designed to be an asset for your Alumni Relations and Advancement offices, turning academic content into a direct pipeline for donor engagement and future giving.

Deepened Alumni Engagement: Alumni mentors and podcast guests are recruited before the semester and involved throughout the course (as mentors, podcast guests, and pitch judges). This provides a meaningful, high-status, non-solicitation reason for them to reconnect with their alma mater.
Cultivating the Future Donor Pipeline: This course provides an organic, high-value mechanism to initiate and develop relationships with younger, high-potential alumni by giving them a powerful way to contribute time and expertise. This builds stronger emotional ties, significantly boosting the efficiency of future donation conversations.
High-Visibility Capstone Event: The course culminates in a Final Pitch Competition judged by distinguished alumni, with top university leaders invited. This event serves as an immediate relationship-building opportunity, demonstrating the palpable impact of alumni involvement on student success. The result is an enhanced donor pipeline and stronger short- and long-term fundraising capabilities.

Pillar 2: Academic Innovation & AI-Accelerated Skills

This experiential entrepreneurship course uses cutting-edge tools to teach core entrepreneurial skills, ensuring students graduate ready for the modern workforce.

Practical AI Integration: Students learn to productively and constructively leverage AI (like a full-time support team) to produce high-quality content, refine ideas, and develop robust business models. This essential skill-building instantly makes your graduates more competitive for jobs.
Experiential Podcasting for Market Validation: The core of the course is the creation and launch of a professional podcast. Students conduct primary market research by interviewing 10-12 industry experts and potential customers. This process forces students to find their unique “voice,” validate their assumptions with real-world data, and build an audience.

Pillar 3: Unmatched Student Outcomes

Students translate passion into confidence and a validated business plan in this experiential entrepreneurship course.

Find Their Voice: Students build crucial communication and presentation skills, leading to confident, compelling public speaking performances.
Validated Ventures: Ideas presented are highly credible because they are grounded in market feedback, not just theoretical concepts.
Career Competitiveness: Graduates gain a unique, demonstrable portfolio item (a published podcast) and proficiency in AI integration—essential for today’s job market.

Proven Results: During its pilot at a leading liberal arts college, student final pitches were praised by college leadership as the most confident and credible presentations seen on campus, demonstrating students had successfully translated their passions into viable, validated ventures.

Course Description

“Content Creation for First-Time Entrepreneurs: From Passion to Startup”

This course will guide aspiring entrepreneurs on a journey from passion to startup by leveraging the power of content creation and strategic market intelligence. Through a dynamic blend of theory, AI-assisted tool usage, and practice, students will learn how to:

Develop a viable and validated business idea grounded in their personal passions.
Master primary market research by producing and publishing a professional podcast.
Refine their business model based on direct market feedback gleaned from their interviews.
Develop a strong brand identity, create engaging content, and build a compelling narrative that resonates with their audience.
Culminate the experience by delivering a captivating pitch deck to a panel of distinguished alumni judges.

Testimonials: The Power of the Pedagogy

“I’ve overseen countless student pitch competitions, but the confidence and clarity displayed by the students in this course were unmatched. It was clear they didn’t just have an idea; they had found their unique voice and knew exactly how to leverage it to sell their vision. This course transforms presenters.”

— Senior University Administrator, Sarah Lawrence College

“The Content Creation course changed my limiting belief about what I was capable of. I had tried to start a podcast many times before, but this course provided the structure and accountability that turned ‘trying’ into actually publishing a professional, validated venture. I feel completely confident as a creator now.”

— Former Student & First-Time Entrepreneur

“Roger has a unique ability to blend high-level corporate strategy with deep psychological insight. He doesn’t just teach entrepreneurship; he coaches the founders to overcome their internal barriers. His approach results in incredible clarity and highly credible, market-tested ideas.”

— Executive Masters Student, University of Pennsylvania

About the Instructor: Roger Osorio

Author and Podcast Host Roger Osorio is an Ivy League professor, international keynote speaker, and corporate innovation coach who specializes in turning ambitious ideas into real-world impact.

Academic Leadership: Professor of Entrepreneurship at the University of Pennsylvania’s Graduate School of Education, guiding executive masters students through venture capstone projects and prototypes.
Proven Methodology: Successfully developed and delivered this exact course methodology at Sarah Lawrence College, with student pitches earning recognition as the most confident and credible seen on campus.
Dual Expertise: Blends rigorous business strategy (MBA) with a deep understanding of human dynamics (Master’s in Psychology) and practical content strategy, ensuring a holistic approach to venture creation. Has facilitated over 100 international entrepreneurship and innovation bootcamps for Techstars, LVMH, Orlando Magic, and Google. Roger has also coached dozens of leaders and trained over 100 internal executive coaches at organizations at IBM.

Roger’s approach creates a supportive “lab” where students de-risk their ventures through structured experimentation, simultaneously building a crucial bridge between the campus community and the university’s most valuable asset: its alumni network.

Next Steps: Let’s Discuss Hosting This Experiential Entrepreneurship Course at Your University

This course is designed to be easily implemented as a for-credit course within your Entrepreneurship Center, Business School, or as an offering within your continuing education division.

I am ready to partner with your team to customize this course for your institution’s specific needs and strategic goals.

Contact me today to schedule a discussion about implementing this high-impact, revenue-generating course on your campus.

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